Dior Managed to Achieve This After Making BTS' Jimin as a Brand Ambassador
It is known that on January 16th, 2023, Dior has announced that BTS' Jimin has officially become their ambassador. BTS' Jimin was present at Paris Fashion Week for the Dior Fall 2023 Menswear Fashion Show with J-Hope.

The extraordinary influence of BTS' Jimin for Dior was successfully revealed by one of the influencer marketing platforms, Lefty.

Through Lefty's presentation, Jimin succeeded in giving Dior EMV (Earned Media Value aka the value of posts on social media) of $17 million.

The $17 Million EMV was generated by Jimin for Dior through just two posts on social media. This $17 million is also 54% of Dior's total EMV, proving the immense influence of Jimin.

Dior's decision to choose Jimin as their brand ambassador is considered a successful step. Meanwhile, Jimin previously also participated in singing the song "VIBE" with BIGBANG's Taeyang.

Taeyang and Jimin achieved various achievements through their collaborative song. (www.onkpop.com)

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